Amplix
MVPAI-powered social media automation — generating, scheduling and publishing on-brand content across multiple brands and markets.
Amplix automates the genuinely repetitive part of social media management: producing on-brand content for several brands across several markets, then getting it out on schedule.
The real problem is not scheduling one post — it is keeping distinct brand voices coherent across different regions and channels without a human rewriting everything by hand.
The decision I would defend is putting content generation behind an editable workflow rather than hard-coding it. That side of the product changes constantly, and it should not take a deploy to change how a post gets written.
My second product taken from empty repository to running system alone. An MVP — the backbone, scheduling and publishing work; broader channel coverage does not yet.